招商是一個運籌帷幄，制勝千里的過程，作為商業地產開發中至關重要的一環，招商的成敗不僅直接影響到項目的經營運作和可持續發展，也直接關乎開發商投入成本能否快速變現，資金能否順利回籠。而招商談判則是此中的牽發點，成功的談判能以最小的付出換取最大的回報。 什么時候需要談判？談判的手法與技巧的規律又該如何拿捏？這是大部分商業地產從業者曾經亦或正在面臨的問題，當你可以熟練地運用各種技巧時，往往可以達到事半功倍的效果，從而實現成功的招商。 這門課程將從基本概念、招商理念、談判手段、溝通技巧方法等并結合行業歷史、發展高度、國內外現實和前沿趨勢等多角度立體分析。不忽悠、不猜疑，用數據說話，結合過往操盤實例論證。希望可以給這個有些浮躁的國內商業地產市場提供一些科學和睿智的思考。
As a crucial part of commercial real estate development, the success or failure of investment not only directly affects the operation and sustainable development of the project, but also directly relates to the rapid realization of developers'investment costs and the smooth return of funds. And the investment negotiation is the starting point. Successful negotiation can get the greatest return with the least effort.
When do we need to negotiate? How to grasp the rules of negotiation techniques and techniques? This is a problem that most commercial real estate practitioners have faced or are facing. When you can skillfully use various skills, you can often achieve twice the result with half the effort, so as to achieve successful investment.
This course will be from the basic concepts, investment concepts, negotiation means, communication skills and methods, combined with industry history, development height, domestic and foreign reality and frontier trends and other perspectives of three-dimensional analysis. No flirtation, no suspicion, using data to speak, combined with past examples of manipulation plate demonstration. Hope to provide some scientific and wise thinking for this impetuous domestic commercial real estate market.